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Our Approach to Optimizing Your Wealth

Guided By Time-Proven Principles

While the portfolios we build are tailored to the needs of our clients, our team follows a core set of principles as we build and manage your investments.


If you fail to plan, plan to fail.

Successful investing begins by setting measurable, attainable goals and developing a clear plan for achieving them.

Meeting your objectives is more important than beating the benchmark.

Earning enough to meet your own objectives is a much better goal than beating a market benchmark.

Investing is for long-term goals; saving is for short-term goals.

Money you may need in the short term should be kept in short-term investments to protect capital. For long-term goals, the stock market or corporate bonds can be considered.

Broad diversification reduces risk.

We believe clients take additional risk if their portfolio does not fairly reflect the overall investment market in terms of balanced asset allocation and investment style.

Rebalance your portfolio regularly.

Rather than let the current steer your boat, we keep you on course by regularly rebalancing your portfolio to remain aligned with your goals and risk tolerance.

Pay attention to what's going on with your investments.

No investment is safe forever. The old maxim of "buy and hold forever" doesn't work very well in an economy as vibrant as exists in the world today.


Let Us Apply Our Investment Experience to Your Financial Picture

We’d love the opportunity to upgrade your financial strategy. If you have accumulated at least $500,000 in investable assets and you’re looking for a personal advisor, we encourage you to reach out.

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